On Second day at DIMR’s “𝐇𝐞𝐫𝐏𝐮𝐫𝐬𝐮𝐢𝐭: 𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐓𝐡𝐞𝐢𝐫 𝐋𝐞𝐠𝐚𝐜𝐲” event, we were honored to have 𝐌𝐬. 𝐒𝐨𝐧𝐚𝐦 𝐂𝐡𝐚𝐝𝐝𝐡𝐚, a dynamic entrepreneur and a driving force in Pune’s women’s fashion industry, as our guest speaker. With her thriving business, 𝐒𝐚𝐭𝐠𝐮𝐫𝐮’𝐬 𝐏𝐞𝐞 𝐆𝐞𝐞, Sonam has not only built a successful apparel brand but has also become a beacon of empowerment for aspiring female entrepreneurs.

Sonam shared her incredible journey of transitioning from an MBA graduate to a fashion entrepreneur. Her passion for fashion design and the courage to turn her dream into reality inspired our students to follow their own entrepreneurial dreams with determination and resilience.

Sonam also highlighted how being an active member of the 𝐏𝐔𝐋𝐀 group helped her build a strong network of like-minded women entrepreneurs. She spoke about how the platform has allowed her to share experiences, collaborate, and support other women in business, fostering a community of growth and empowerment.

During her session, Sonam talked about how the COVID-19 pandemic became a turning point for her business. As lockdowns affected physical store operations, she swiftly adapted by taking her business online, a decision that not only helped her sustain during the crisis but also opened up new opportunities for growth. By embracing digital platforms and utilizing social media to reach her customers, she expanded her business reach and set an example of innovation in the face of adversity.
Her story highlighted the importance of being flexible and proactive in times of uncertainty, and she encouraged students to embrace technology and creativity as essential tools for modern entrepreneurship.

DIMR is immensely grateful to Ms. Sonam Chaddha for her inspiring presence and looks forward to many more such interactions that motivate our students to chase their dreams with confidence and vigor.